SEO Ranking and Web Security Information

SEO FAQ is a good page to find question and answers about SEO or Search engine optimization definitions and ellaborations. This is because SEO is a vital service that help improve your website search engine rankings and traffic. To obtain good results a combination of traffic producing methods such as PPC (Pay per click), social network membership, article submission, software optimization, newsletter advertising, email marketing, and popular directory listing must be implemented.

SEO Search Engine Optimization FAQ:
About SEO
Search Engine Optimization is a variety of efforts to meet search engines requirements that ultimately results in your website gaining and maintaining top rankings in major search engines and bringing you targeted and voluminous traffic. Your website’s success directly depends on these rankings and traffic.
About SEO Consultant
Our SEO Consultant is a person who has studied the science of the search engines carefully and who keeps side by side of this quickly changing technology. There are many different types of search engines and they all work differently. Our Consultant knows each and every one of them and knows what it takes to have your website meet each engine’s requirements and therefore get a top ranking. He takes a personal interest and individual approach towards each website.

How do these Search Engines work?
Each of the major search engines has it’s own unique formula for how it ranks a web site. Each search engine uses multiple criteria and assigns a different level of importance to each of those criteria. The number of different criteria used by the major search engines varies between 24 and 43, depending on the search engine. Below we will go into more detail but the bottom line is that for a website to be consistently well placed in the major search engines, EACH of those criteria used by each of the major search engines MUST be addressed appropriately. Anything less, and your web site will not be ranked well in the search engines.
In this day, the ranking is based on top 10, top 20, top 30, top 40 to top 100 is often very subtle and slight in terms of search engine optimization. Our Consultant reviewed sites ranked at 100 that were well constructed and addressed many of the ranking criteria used by search engines and nevertheless ranked much lower, which brings us to the following question.

Why are some websites ranked top 10 and other at 100?
The ones that ranked much lower failed to address ALL of the criteria used by that search engine. The key is to know all the criteria and to address all of them!

How does your SEO Consultant begin his job?
When starting search engine optimization for a web site, the consultant first does a significant amount of client need analysis to know the following

  • Client Budget
  • Targeted market
  • Amount of traffic needed etc
  1. Overall Website Design and Programming
    1. Website Design and Technology Used or to be used
    2. Web site structure
    3. Web page structure
    4. Web page content
    5. Support for Key Search Terms
    6. Number of pages required based on competitiveness of Key Search Terms
    7. Ability of Key Search Terms to drive quality traffic to the web site
    8. Developing external links to web site
    9. Maximizing site potential
  2. Potential Keywords Generation
  3. Keyword research
  4. Submission exercise start
    1. Website Address/URL Submission Program (WASP)
    2. Keywords Optimization Program (KOP)
    3. Keywords Submission Program (KSP)
    4. Link Submission Program (LSP)
    5. Link Exchange Program (LEP)
    6. Major Social Network Submission Program (SNSP)
      1. Facebook Submission Program (FSP)
      2. Twitter Submission Program (TSP)
    7. Article Submission Program (ASP)
    8. Software Optimization Program (SOP)
    9. Newsletter Submission Program (NSP)
    10. Bulk Email Submission Program (BESP)
    11. Pay Per Click Submission (PPC)
    12. Directory Listing Program (DLP)
  5. The Consultant then implements this plan, tests it for impact and adjusts it as necessary.
  6. Maintenance Program

After this initial approach, the Consultant continues with a maintenance plan. Experience has shown that you can easily lose your great rankings and traffic if there is no strategy to stay on top continuously.

Traffic Monitoring Components are:

  1. Report Generation and Submission
  2. SE Ranking Review and Audit
  3. Link Popularity Testing
  4. Keyword Density Checking
  5. Re Submission Planning

What is a maintenance plan?
A maintenance plan is a comprehensive details of how, when, who and what to accomplish in order to remain at the top. This plan is always associated with a strategic plan that helps a consultant to achieve results. A strategic plan on the other hand is a document narrating when, where and what to start against other in order to succeed. It is full of strategies, tricks and tactics to be deployed at low costs and limited time.

What does the SEO Consultant monitor as part of a maintenance plan?
a. Number of Visits
b. Number of Page Views
c. Time on Site spent by visitors
d. Entry Page (especially from search engines), first page people visit
e. Exit Page, last page people visit
f. Referrers
g. Path through the Site
h. Conversion Rate (sales per 1000 visitors)
i. Key Search Terms validation
And that is it in a nut shell. You can probably see the importance of this service. On the following page you’ll see some examples of how our Consultant has been able to increase traffic for our customers and you will read some customer testimonials.

Why should you and who should consider these services?
After spending a lot of money on having your website created and hosted, it’s only logical to take the next step of making it known and reachable globally or to the targeted market. This means getting the desired web-based results from your website and meeting the goal your business or organization had planned to reach through the use of your website.
We think anyone who caters to a large target market, especially in a highly competitive industry or any one, whose website isn’t getting any results, should consider these services. You’ll be surprised how affordable it is!
To make use of any cent you have, we advice to meet the Marketing Consultant or call us today for a free marketing consultation and quote.
We will also give you a free analysis of your existing or future website.
Our hotline number is +255 787665050  or +255 755646470 Or click here to sign up or download the application form.

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