Onsite Optimization Checklist

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Onsite Optimization Checklist

Onsite Optimization Checklist

  1. Title tag: Title tag must be unique and keyword rich without spamming words. The recommended title must not be above 55 characters
  2. Web page Description: Description tag must explain about the title and main heading. avoid spamming of keywords and keyword matching penalties – Description have to be 156 characters
  3. H1 Tag: Every web page should have H1 tag as a principal heading and never showing greater than once. The main heading is normally equal to title of the same page. It is represented by H1 tag. Sub heading as H2, H3, H3 are additionally advisable however in a hierarchical method not in any other case
  4. Navigation system/Menu: Navigation system or menus must have to be good layout and embrace all visitors. eg a safari web site want to point out clearly what sort of itineraries may be present in a categorized method, abstract of the product, particulars of the itinerary per day or per vacation spot, it should additionally embrace motels/lodges or tents for lodging, worth, common or promoting, reserving type, cost modes, reserving coverage that embrace cancellation and refund policies. itineraries must be linked to the reviews site/directories so that it gain credibility and reliability in the view of guests or expected customers
  5. Web page content material: verify web page contents. should not be duplicates or too little or too many. attempt to phase your content material to sub pages to enhance consumer browsing experience
  6. Product/service pages: These are the primary supply of key phrases/ keywords they usually have to be a lot of sample products and of different categories as much as possible as a lot as potential client search directly using so strict keyword. some use three word keywords but other go even beyond 10 words keyword. It should additionally embrace product evaluations. eg lake natron walking for 6 days;  Mount Kilimanjaro private climb via lemosho route for 7 days
  7. Anchor textual content: Hyperlink to associated pages utilizing key phrases as anchor textual content
  8. Photographs/photographs: Optimize page content related photograph/pictures in a web page mentioning keyword within the alt textual content space. Do not mention all keywords to avoid spamming
  9. Video Clip: embrace an optimized descriptive and related video clip – this is essential
  10. Outbound hyperlinks: assign very limited outbound links which are so spefific to your page/content and that the site are clean from Google penalties. Avoid linking to website with direct or indirect relation with pornographic, pirates or penalized sites. NB. a superb search engine marketing web page should not embrace too many outbound hyperlinks as this could degrade the rating reputation of the web page
  11. Key phrase density: examine for key phrase density to keep away from key phrase spamming. It must have limited repetition of the keyword eg in order to compete from the keyword Zanzibar and tour, those word must have a keyword density between 0-4% That mean within 1000 characters, each word must appear either once to 10 times and not more. But this again depend on the immediate competitors of such keyword

Checking for this on page technical web optimization necessities in your web site

Learn how to verify for the above deficiencies tags
  1. go the web page you need to verify
  2. proper click on anyplace within the web page, (Don’t choose or spotlight something)
  3. choose view web page supply (this rely which browser are you utilizing); Firefox = view web page supply; Chrome = view web page supply; Web explorer = view source; Safari = view supply
  4. Then seek for <title, H1, or H2 or H3 and so forth
  5. Do the identical to examine information about photographs
  6. Proper click on the photograph
  7. Choose: view picture information
  8. Examine if there something about related textual content
  9. The related textual content should have a key phrase like textual content

Hope this can assist

Lemburis Kivuyo

SEO Consultant

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